In 1984, after winning a national title at the University of North Carolina and a Gold Medal at the Olympic games in Los Angeles, Michael Jordan was selected 3rd overall by the Chicago Bulls in the NBA Draft. That year Nike also signed Michael to a five-year endorsement contract worth a reported $2.5 million (plus royalties). There was initially some skepticism over the hefty contract being given to an unproven marketing commodity, but MJ was quick to prove the critics wrong
Shortly after being selected as 3rd overall pick in the NBA draft Michael Jordan signed a 5 year endorsement deal with the Air Jordan brand worth a reported $2.5 million. SOme criticism was thrown towards nike for such a hefty deal to a rookie but he was quick to prove them wrong.
Shortly after being selected as 3rd overall pick in the NBA draft Michael Jordan signed a 5 year endorsement deal with the Air Jordan brand worth a reported $2.5 million. SOme criticism was thrown towards nike for such a hefty deal to a rookie but he was quick to prove them wrong.